About Me

---

Loïc Faulon (呂富龍) is a very approachable multi-disciplinary and multi-cultural designer and educator, with over 25 years’ experience in the creative industry and R&D for some of the world’s leading consumer brands and organizations (e.g. Nestlé, Rexam, etc.) including 15 years teaching at university. He has been living and working in France, the UK, Germany and China (Macau SAR, Zhuhai, Hangzhou, Ningbo), currently holding an academic position at the University of Nottingham Ningbo China (UNNC). He fervently believes that design education, for all ages, must encompass and bridge cultural contexts with sustainability while promoting an iterative and practical approach, as well as new technologies that define professional practice nowadays.

---

Main Expertise:

Product Design / Packaging Design / Graphic Design / Editorial Design / UI & UX Design / Brand Strategy & Design / Creativity and Methodologies / Prototyping & Manufacturing / Sustainable Design & Innovation / Design Education

---

Focus and Research Interests:

• (More-than-) Human/user-Centred Design of Products, Services and Systems
• Human factors, Human-Computer Interaction (HCI), User Experience (UX)
• Design for Sustainable Development and the preservation of cultural heritage
• Physical and Digital Integration for Prototyping in product design
• Design for Manufacture and Assembly (DfMA) - Feasibilty study
• Engineering Ecology and Analysis for design optimisation (e.g. FEA, CFD, LCA)
• Design Education with industry partnerships (e.g. new product and brand development)

---

Current Research Projects:

• AI-Based Sensing, Control, and Operations of VTOL Fixed-Wing UAVs for Agriculture
• Sustainable Indoor Climate Solution: bridging Renewable Energy, Indoor Farming and Experiential Learning for Extreme Heat Mitigation

---

Samples of Professional Works: