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18. Invention, Intellectual Property and Business Models.

Context

I’ve been working closely with agricultural technicians for the last 8 years in Mexico. During this time I’ve realized the many challenges associated to the supply chain of reliable tools, the accessibility of data management platforms and the complexity of the existent solutions.

For this reason I’ve developed my final project focused on bringing an easy to access tool to help increase the reliability of milk produced by small farmers in under developed countries such as Mexico.

Photo after a field trip to the Comalapa Region in the south of Mexico, close to the border to Guatemala.

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Photo of Holstein, Brahman cattle in the region of Ocozocuautla, Chiapas in Mexico, using RFID earrings for electronic identification.

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Photo of a young boy serving water to a cow during the national dairy producers expo in Jalisco, Mexico.

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Dissemination plan

This project its currently supported by:

The project its expected to have a trial and usage in 2022 in Chiapas State in Mexico in the Ocozocuautla region, with the help of the local dairy producers association.

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During the next months I’ll apply to different seed funding initiatives to help me out continue the development of the device.

In the last year I’ve also know Field Ready and designed a system for tracking devices manufactured mostly in fablabs around the world with the purpose to help people in difficult environments under disaster by climate, or war.

I’ve also collaborated with Hackaday during the Hackaday Prize 2020 and Public Lab and got the understanding of the requirements for open-source scientific kits.

My plan summarizes in this points:

  • Trial in 2022 in Chiapas, Mexico.
  • Develop further towards an scientific kit.
  • Open source resources.
  • Look out for team mates.
  • Distributing the resources through Hackaday, Field Ready and PublicLab.
  • Search for seed funding towards a commercial product development.

Equipment

For the next phase the project will require the hosting by a FabLab with the following list of equipment:

  • Electronics lab with a sufficient inventory for microcontroller board developments and prototypes.
  • Roland Roland SRM 20 milling machine or certified chemical etching working area.
  • Prusa Mk3 3D printer.
  • 120 m wide Laser cutter machine.
  • Materials and connectors inventory.

Another possibility its to acquire the equipment but that will increase the cost of the production by more than 20‘000 USD.

Trials

The trial will be performed by veterinary technicians from public and private institutions dedicated to monitor the quality of dairy productions in the central Region of Chiapas in Mexico.

Schedule:

  • First trial starting in January 2022.
  • First cut in March 2022.
  • Prototype 2 in April 2022.
  • Second trial in May 2022.
  • Second cut in Jun 2022.
  • Prototype 3 in July 2022.

Trials

First

This will be the feasibility of the device.

Its mean to be conducted with the help of technicians and researchers of the UNACH due to their knowledge of the location and understanding of the working conditions of the local farms in the Ocozocuautla region.

The sample size will be one farm and 50 milk samples per week from different animals, for 2 months.

The method will be developed by the researchers based on a Scientific Comparative experiments but it will consider the comparison current commercial solutions and the data from the MILQ device.

Second

This will be focus in the interaction and will compare two form factors of the device. Currently there’s only one form factor but the second one will be developed on the following months.

The methodology will be based on the “Design thinking, User Centered Product design methodology” of IDEO, and Stanford and later use the data obtained will be process using AB comparison methodology

Third

This will be focus to complain with Mexican norms and standards and will consider the replacement of materials prior to a pre-commercial release.

The methodology will be based on the COFEPRIS regulations in Spanish The MExican office for regulations for products for veterinarian usage.

Intellectual Property

The device will currently run under the CERN Open Hardware License strongly reciprocal variant. This license was chosen for being a scientific hardware license, compared to the Open Soruce Hardware Association it has stronger scientifical support.

CERN Open Hardware Licence Version 2 - Strongly Reciprocal

Preamble

CERN has developed this licence to promote collaboration among hardware designers and to provide a legal tool which supports the freedom to use, study, modify, share and distribute hardware designs and products based on those designs. Version 2 of the CERN Open Hardware Licence comes in three variants: CERN-OHL-P (permissive); and two reciprocal licences: CERN-OHL-W (weakly reciprocal) and this licence, CERN-OHL-S (strongly reciprocal).

The CERN-OHL-S is copyright CERN 2020. Anyone is welcome to use it, in unmodified form only.

Use of this Licence does not imply any endorsement by CERN of any Licensor or their designs nor does it imply any involvement by CERN in their development.

1 Definitions

1.1 ‘Licence’ means this CERN-OHL-S.

1.2 ‘Compatible Licence’ means

   a) any earlier version of the CERN Open Hardware licence, or

   b) any version of the CERN-OHL-S, or

   c) any licence which permits You to treat the Source to which
      it applies as licensed under CERN-OHL-S provided that on
      Conveyance of any such Source, or any associated Product You
      treat the Source in question as being licensed under
      CERN-OHL-S.

1.3 ‘Source’ means information such as design materials or digital code which can be applied to Make or test a Product or to prepare a Product for use, Conveyance or sale, regardless of its medium or how it is expressed. It may include Notices.

1.4 ‘Covered Source’ means Source that is explicitly made available under this Licence.

1.5 ‘Product’ means any device, component, work or physical object, whether in finished or intermediate form, arising from the use, application or processing of Covered Source.

1.6 ‘Make’ means to create or configure something, whether by manufacture, assembly, compiling, loading or applying Covered Source or another Product or otherwise.

1.7 ‘Available Component’ means any part, sub-assembly, library or code which:

   a) is licensed to You as Complete Source under a Compatible
      Licence; or

   b) is available, at the time a Product or the Source containing
      it is first Conveyed, to You and any other prospective
      licensees

        i) as a physical part with sufficient rights and
           information (including any configuration and
           programming files and information about its
           characteristics and interfaces) to enable it either to
           be Made itself, or to be sourced and used to Make the
           Product; or
       ii) as part of the normal distribution of a tool used to
           design or Make the Product.

1.8 ‘Complete Source’ means the set of all Source necessary to Make a Product, in the preferred form for making modifications, including necessary installation and interfacing information both for the Product, and for any included Available Components. If the format is proprietary, it must also be made available in a format (if the proprietary tool can create it) which is viewable with a tool available to potential licensees and licensed under a licence approved by the Free Software Foundation or the Open Source Initiative. Complete Source need not include the Source of any Available Component, provided that You include in the Complete Source sufficient information to enable a recipient to Make or source and use the Available Component to Make the Product.

1.9 ‘Source Location’ means a location where a Licensor has placed Covered Source, and which that Licensor reasonably believes will remain easily accessible for at least three years for anyone to obtain a digital copy.

1.10 ‘Notice’ means copyright, acknowledgement and trademark notices, Source Location references, modification notices (subsection 3.3(b)) and all notices that refer to this Licence and to the disclaimer of warranties that are included in the Covered Source.

1.11 ‘Licensee’ or ‘You’ means any person exercising rights under this Licence.

1.12 ‘Licensor’ means a natural or legal person who creates or modifies Covered Source. A person may be a Licensee and a Licensor at the same time.

1.13 ‘Convey’ means to communicate to the public or distribute.

2 Applicability

2.1 This Licence governs the use, copying, modification, Conveying of Covered Source and Products, and the Making of Products. By exercising any right granted under this Licence, You irrevocably accept these terms and conditions.

2.2 This Licence is granted by the Licensor directly to You, and shall apply worldwide and without limitation in time.

2.3 You shall not attempt to restrict by contract or otherwise the rights granted under this Licence to other Licensees.

2.4 This Licence is not intended to restrict fair use, fair dealing, or any other similar right.

3 Copying, Modifying and Conveying Covered Source

3.1 You may copy and Convey verbatim copies of Covered Source, in any medium, provided You retain all Notices.

3.2 You may modify Covered Source, other than Notices, provided that You irrevocably undertake to make that modified Covered Source available from a Source Location should You Convey a Product in circumstances where the recipient does not otherwise receive a copy of the modified Covered Source. In each case subsection 3.3 shall apply.

  You may only delete Notices if they are no longer applicable to
  the corresponding Covered Source as modified by You and You may
  add additional Notices applicable to Your modifications.
  Including Covered Source in a larger work is modifying the
  Covered Source, and the larger work becomes modified Covered
  Source.

3.3 You may Convey modified Covered Source (with the effect that You shall also become a Licensor) provided that You:

   a) retain Notices as required in subsection 3.2;

   b) add a Notice to the modified Covered Source stating that You
      have modified it, with the date and brief description of how
      You have modified it;

   c) add a Source Location Notice for the modified Covered Source
      if You Convey in circumstances where the recipient does not
      otherwise receive a copy of the modified Covered Source; and

   d) license the modified Covered Source under the terms and
      conditions of this Licence (or, as set out in subsection
      8.3, a later version, if permitted by the licence of the
      original Covered Source). Such modified Covered Source must
      be licensed as a whole, but excluding Available Components
      contained in it, which remain licensed under their own
      applicable licences.

4 Making and Conveying Products

You may Make Products, and/or Convey them, provided that You either provide each recipient with a copy of the Complete Source or ensure that each recipient is notified of the Source Location of the Complete Source. That Complete Source is Covered Source, and You must accordingly satisfy Your obligations set out in subsection 3.3. If specified in a Notice, the Product must visibly and securely display the Source Location on it or its packaging or documentation in the manner specified in that Notice.

5 Research and Development

You may Convey Covered Source, modified Covered Source or Products to a legal entity carrying out development, testing or quality assurance work on Your behalf provided that the work is performed on terms which prevent the entity from both using the Source or Products for its own internal purposes and Conveying the Source or Products or any modifications to them to any person other than You. Any modifications made by the entity shall be deemed to be made by You pursuant to subsection 3.2.

6 DISCLAIMER AND LIABILITY

6.1 DISCLAIMER OF WARRANTY – The Covered Source and any Products are provided ‘as is’ and any express or implied warranties, including, but not limited to, implied warranties of merchantability, of satisfactory quality, non-infringement of third party rights, and fitness for a particular purpose or use are disclaimed in respect of any Source or Product to the maximum extent permitted by law. The Licensor makes no representation that any Source or Product does not or will not infringe any patent, copyright, trade secret or other proprietary right. The entire risk as to the use, quality, and performance of any Source or Product shall be with You and not the Licensor. This disclaimer of warranty is an essential part of this Licence and a condition for the grant of any rights granted under this Licence.

6.2 EXCLUSION AND LIMITATION OF LIABILITY – The Licensor shall, to the maximum extent permitted by law, have no liability for direct, indirect, special, incidental, consequential, exemplary, punitive or other damages of any character including, without limitation, procurement of substitute goods or services, loss of use, data or profits, or business interruption, however caused and on any theory of contract, warranty, tort (including negligence), product liability or otherwise, arising in any way in relation to the Covered Source, modified Covered Source and/or the Making or Conveyance of a Product, even if advised of the possibility of such damages, and You shall hold the Licensor(s) free and harmless from any liability, costs, damages, fees and expenses, including claims by third parties, in relation to such use.

7 Patents

7.1 Subject to the terms and conditions of this Licence, each Licensor hereby grants to You a perpetual, worldwide, non-exclusive, no-charge, royalty-free, irrevocable (except as stated in subsections 7.2 and 8.4) patent licence to Make, have Made, use, offer to sell, sell, import, and otherwise transfer the Covered Source and Products, where such licence applies only to those patent claims licensable by such Licensor that are necessarily infringed by exercising rights under the Covered Source as Conveyed by that Licensor.

7.2 If You institute patent litigation against any entity (including a cross-claim or counterclaim in a lawsuit) alleging that the Covered Source or a Product constitutes direct or contributory patent infringement, or You seek any declaration that a patent licensed to You under this Licence is invalid or unenforceable then any rights granted to You under this Licence shall terminate as of the date such process is initiated.

8 General

8.1 If any provisions of this Licence are or subsequently become invalid or unenforceable for any reason, the remaining provisions shall remain effective.

8.2 You shall not use any of the name (including acronyms and abbreviations), image, or logo by which the Licensor or CERN is known, except where needed to comply with section 3, or where the use is otherwise allowed by law. Any such permitted use shall be factual and shall not be made so as to suggest any kind of endorsement or implication of involvement by the Licensor or its personnel.

8.3 CERN may publish updated versions and variants of this Licence which it considers to be in the spirit of this version, but may differ in detail to address new problems or concerns. New versions will be published with a unique version number and a variant identifier specifying the variant. If the Licensor has specified that a given variant applies to the Covered Source without specifying a version, You may treat that Covered Source as being released under any version of the CERN-OHL with that variant. If no variant is specified, the Covered Source shall be treated as being released under CERN-OHL-S. The Licensor may also specify that the Covered Source is subject to a specific version of the CERN-OHL or any later version in which case You may apply this or any later version of CERN-OHL with the same variant identifier published by CERN.

8.4 This Licence shall terminate with immediate effect if You fail to comply with any of its terms and conditions.

8.5 However, if You cease all breaches of this Licence, then Your Licence from any Licensor is reinstated unless such Licensor has terminated this Licence by giving You, while You remain in breach, a notice specifying the breach and requiring You to cure it within 30 days, and You have failed to come into compliance in all material respects by the end of the 30 day period. Should You repeat the breach after receipt of a cure notice and subsequent reinstatement, this Licence will terminate immediately and permanently. Section 6 shall continue to apply after any termination.

8.6 This Licence shall not be enforceable except by a Licensor acting as such, and third party beneficiary rights are specifically excluded.

Business model based in Lean Business Canvas

Key partners:

Current:

Potential:

Key activities:

Key resources:

  • The minimum equipment and inventory of a FabLab its needed.

  • The FabAcademy Network.

  • The Field Ready network.

Value propositions:

  • Milk Quality control inspection device to determine quality of the milk produced “in situ”

  • An supply chain simplified device accessible to difficult to access locations.

  • A user friendly product to being used with a short learning curve.

Customer relationships:

  • Remote customer assistance.

  • “In situ” assistance by current technicians in field.

  • Community workshops by region.

Channels:

Awareness:

Currently physically reaching out local dairy production associations in the south region of Chiapas and proposing an early access to the device in exchange of the permission to participate in the trials.

Evaluation:

The device its meant to give access to small farmers to a laboratory analysis to improve their income based on the acquisition price of their dairy production.

Purchase/Delivery:

Its planned to sell and deliver the device by using the local dairy association shops under commission. There’s also the option to rent the device for a limited ammount of time.

After sales support will be given by Asociación de veterinarios y zootecnicos de Chiapas (Vet association of Chiapas State in Mexico).

Revenue streams:

The revenue streams are still unknown but the goal price for monthly suscription to adquire the device will be 1000 MXN Month per device per farm with after sales support.

The device its planned to have a annual price of 6‘000 MXN. Pesos.

And the after sales support of 600 MXN month.

Customer segments:

Niche market is the dairy producers who need to sustain the quality of its production and can’t afford a laboratory test or facility.

Currently the customers are:

  • Asociación Ganadera de Coita, Chiapas, Mexico.

  • Asociación de veterinarios y zootecnicos de Chiapas.

Slide and Video for final presentation

The final presentation of the project to Professor Neil Gershenfeld was scheduled for June 16th 2021 11:00 hrs Boston time.

Slide

presentation

video


Last update: June 21, 2021