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week17

Invention, Intellectual Property and Business Models

Recitation: https://vimeo.com/830291171 Review: https://vimeo.com/832025076 Slides: http://academy.cba.mit.edu/classes/invention_IP_business/index.html

Task: Invention, Intellectual Property and Business Models

  • Develop a plan for dissemination of your final project.
  • Prepare drafts of your summary slide (presentation.png, 1920x1080) and video clip (presentation.mp4, 1080p HTML5, < ~minute, < ~10 MB) and put them in your website’s root directory

Develop a plan for dissemination of your final project

Potential target

This project is a wellness product. Potential target can be large, some examples:

  • People taking care of their stress level at work
  • Pregnant womens making breathing exercices
  • People interesting in meditation

How and where to sell this product

The pebble can be highly customised: Material and color of the base, ring engraving, patern of the lens. Online store seems appropriate to leave use choose beetween those options. A standard version can also be sell in stores selling wellness products.

How will you raise awareness of your project amongst the target group

The pebble can be quite a photogenic object, Social networks like pinterest or instagram could be appropriate to post some beautifull videos and pictures retargeting user on the online store.

Protect intellectual properties of your project

The technolgy behind the device is not complex and doesn’t involve fabrication secrets. The source and code should be shared freely. An opensource licence would allow interested maker to make their own and hack the device. The only constrain would be to not allow people sell their own version.

The CC BY-NV-ND 4.0 seems to be appropriate. image

Summary slide

image

Video clip

Licensed under CC BY-NC-SA 4.0
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