14. Invention, intellectual property and income¶
Value Proposal¶
I want to solve a very common problem of hot drinks’ drinkers. The fact that it is almost impossible to drink them hot to the last. Especially on winter or in cold countries. The value proposal of the Smart mug is to keep a hot drink this way to the last user’s sip.
Turning possibilities onto probabilities¶
Possibility 1¶
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I work on a very good presentation of the product and the dissemination plan to seduce some potential investors.
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I get the money I need so that the development of my product reaches a guaranteed and competitive quality for make a first 100/500 unities production
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I work on a website for the promotion and sell of the product. At the same time I propose the product on big selling sites like amazon.
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I find the way to produce a first 100 to 500 unities with the investors money, taking contact with components and machine services providers.
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I make a solid social media and sales funnel strategies to reach more public and start selling.
Possibility 2¶
An alternative step for finding financial ressources would be to make a crowdfunding campaign with the same previous dissemination plan.
Possibility 3¶
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I get a smaller amount of money only for improving the technology developement.
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I turn the product onto a service providing bussines model.
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I propose the largest hot drink companies to brand my smart mug’s with theirs brands so they can sell them to their users.
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I sign a contract with those companies so I can get an advancement to produce their mug’s.
Licence¶
The Smart Mug by Pedro Almeida is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Draft summary slide and video¶
Learning outcomes¶
[x]* Formulate future opportunities
Have you?¶
[x]* Outlined future possibilities and described how to make them probabilities
[x]* Prepared a draft summary slide and video