WEEK_18_fab_academy_invention_intellectual_property_and_business_models_may_16.

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1 / Promoting / Disseminating a Fab-made ARTWORK :

My final project is an artwork. So, in first place, its dissemination is higly related to open calls for the artshows/residency programs, competition I decide to apply to (local, national, international).

I apply to 20 to 30 of those open calls for professional artists every year. The choices I make are complex to describe becaused it is based on a case per case analysis. I receive around 15 offers per week as a minimum.

The Fab Academy is one single global makers network. The "Art World" is composed of global networks, of niches, which means I am competing with a lot of other artists located all around the world. My artwork has to make the difference and the composition time of an artwork can take more than 1 year sometine much more.

First, I will review every interesting open calls based on the relations between art and technologies, art and sciences (including social sciences) and specific open calls directly expressing the path I've been following to develop this project (this happens sometimes).

The best thing that could happen to this artwork would be to be bought by a collectionneur. Some of the websites I receive offers from are listed below. When I have sold artwork, I can start to consider to explain how I made it...this is a game we artists play, like scientists do too, to increase the challenge of experimenting new things.

So, my artworks must be sold if I want to live from my work. This is very basic. But there are complementary options to disseminate something as much important as my artwork : my art process. My art process has a value I can share under a creative common licence. I can make tutorials and post them on the web. And I also can give classes to transmit what I learnt from the Fab Academy. To do this, I put myself in contact with some professors from the ENSCI (Ecole Nationale Superieure de Creation Industrielle) in Paris, to start to give classes. They propose to learn how to drive an Arduino, which is good though. But I would propose to teach how to make an Arduino first. And as this school trains industrial designers like the famous french-american Raymond Loewy (lucky-strike logo inventor), I would for example propose to teach how to make complex vinyl-cut designs or how to make molds with Modela.

The strategy of dissemination is much more interesting when I think about the Fab Academy pedagogy. To learn through concrete experimentation and to make a strengh of your mistakes is definitely the best way to learn. This pragmatig logic of action is essential, and this is what I would first teach, share, and develop to balance any excess of theory.

Also, as a professional artist, entrepreneur and environmental lobbyist, I will do my best to help spreading the word about the fablab model in France and to work with politics to make them understand the real paradigm of the fablab mouvement so as to incite them to invert money in fablabs development. If possible, I will also develop some intern practices in my art company, involving Fab Academy students. The next step for me is to graduate in politic sciences in Sciences-Po Paris. Fab Academy + Politic Sciences is the best combination for me to disseminate my paradygm of a different society.






2 / Links of art platforms to promote an ARTWORK :

RE-TITLE (ART CALLS, ARCHITECTURE, RESIDENCES, PAINTING, VIDEO ART, etc.)

LEONARDO (ART AND SCIENCES NETWORK)

CNAP (ART RESIDENCES, PUBLIC ART, CALL FOR PROJECTS)

CIPAC (ART RESIDENCES, PUBLIC ART, GRANTS, etc.)

WITHOUTABOX (VIDEO)







3 / Example of success in promoting an ARTWORK :

Whitoutabox is the platform the MIT European Short Film Festival uses to receive video artworks. This is how my video design (HOLBACH) for an interpretation of the Matter under the nanometer scale was exhibited at the MIT in 2011. Click on the picture below to access the video.

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